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	<title>So Wise Co. Graphic Design and Websites</title>
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	<link>http://sowise.co</link>
	<description>Designed With You In Mind</description>
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		<title>Too busy to update your website? Your competition is not!</title>
		<link>http://sowise.co/website/too-busy-to-update-your-website-your-competition-is-not/</link>
		<comments>http://sowise.co/website/too-busy-to-update-your-website-your-competition-is-not/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 15:55:45 +0000</pubDate>
		<dc:creator>Sonja Wise</dc:creator>
				<category><![CDATA[Websites]]></category>

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		<description><![CDATA[Inevitably with each of my customers we end up having the &#8220;website discussion.&#8221; Fortunately most of my clients understand that needing a website is a &#8220;no-brainer.&#8221; I agree, this is true. The many benefits to owning a website include: 1) online credibility that we are the business we say we are, 2) proof that we [...]]]></description>
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		<title>Do customers know about your business and perceive it&#8217;s value?</title>
		<link>http://sowise.co/business-image/do-customers-know-about-your-business-and-percieve-its-value/</link>
		<comments>http://sowise.co/business-image/do-customers-know-about-your-business-and-percieve-its-value/#comments</comments>
		<pubDate>Thu, 15 Nov 2012 13:22:37 +0000</pubDate>
		<dc:creator>Sonja Wise</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Image]]></category>
		<category><![CDATA[Do It Yourself Tips]]></category>

		<guid isPermaLink="false">http://sowise.co/?p=1960</guid>
		<description><![CDATA[Flashback: early revelations &#8220;I grew up in a small business in Culpeper, Virginia. I was a lucky young woman who was free to observe and learn in the store. Being dependent on the store&#8217;s survival made it the center of our family life for a time, which was a good lesson for this lady.  I [...]]]></description>
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		<title>Considering business Greeting Cards? Great for customer retention!</title>
		<link>http://sowise.co/print-design/considering-business-greeting-cards-great-for-customer-retention/</link>
		<comments>http://sowise.co/print-design/considering-business-greeting-cards-great-for-customer-retention/#comments</comments>
		<pubDate>Sun, 04 Nov 2012 10:12:11 +0000</pubDate>
		<dc:creator>Sonja Wise</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Do It Yourself Tips]]></category>
		<category><![CDATA[Print Design]]></category>

		<guid isPermaLink="false">http://sowise.co/?p=1923</guid>
		<description><![CDATA[Why Send Business Greeting Cards?  Customer Retention! Develop a personal relationship with your customer. Greeting cards get opened&#8230; always. Stay in front of your customers. Brand your business. Remind them why they do business with YOU. &#8220;Increasing customer retention by just 5% increases profits by 25% to 95%.&#8221; Reichheld and Schefter, Harvard Business Review  No [...]]]></description>
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		<title>Easy changes for a Consistent Brand makes for a successful display</title>
		<link>http://sowise.co/business-image/easy-changes-for-a-consistent-brand-makes-for-a-successful-display/</link>
		<comments>http://sowise.co/business-image/easy-changes-for-a-consistent-brand-makes-for-a-successful-display/#comments</comments>
		<pubDate>Thu, 25 Oct 2012 12:27:19 +0000</pubDate>
		<dc:creator>Sonja Wise</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Image]]></category>

		<guid isPermaLink="false">http://sowise.co/?p=1801</guid>
		<description><![CDATA[So Wise Co. recently assisted our client with making simple upgrades for a consistent brand at their most recent trade show. GCPay is a web-based software service providing specific support to the Construction Industry billing systems. While they have an extremely beneficial product to offer, it can often be difficult to sum up the value [...]]]></description>
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		<title>Taking a Second Look at your Finished Product</title>
		<link>http://sowise.co/business-image/1670/</link>
		<comments>http://sowise.co/business-image/1670/#comments</comments>
		<pubDate>Sat, 13 Oct 2012 11:48:54 +0000</pubDate>
		<dc:creator>Sonja Wise</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Image]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[When should you review your marketing? I happened to be traveling behind this truck not that long ago. While I&#8217;m sure that Facebook appreciates the random, free publicity, I question if this is really what the business owner intended for their message. As business owners we become so attached to our message that it&#8217;s easy [...]]]></description>
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		<title>Website Redesign for Lee Hill Driving</title>
		<link>http://sowise.co/website/lee-hill-driving/</link>
		<comments>http://sowise.co/website/lee-hill-driving/#comments</comments>
		<pubDate>Fri, 24 Aug 2012 11:30:52 +0000</pubDate>
		<dc:creator>Sonja Wise</dc:creator>
				<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://sowise.co/?p=1298</guid>
		<description><![CDATA[Introducing Lee Hill Driving&#8217;s new website: LeeHillDriving.com Since the website&#8217;s summer launch, Lee Hill Driving has already received increased inquiries and higher sales conversions. With a website that is handheld and tablet compatible, it is staged to grow and change as the business progresses. Lee Hill Driving is able to confidently communicate their message to customers [...]]]></description>
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