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Author Archive: Sonja Wise

Sonja Petersen Wise, President of So Wise Co.
Specialties: Graphic Design, Business Marketing, Business Identity

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Too busy to update your website? Your competition is not!

April 24, 2013
Too busy to update your website? Your competition is not!

Inevitably with each of my customers we end up having the “website discussion.” Fortunately most of my clients understand that needing a website is a “no-brainer.” I agree, this is true. The many benefits to owning a website include: 1) online credibility that we are the business we say we are, 2) proof that we [...]

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Do customers know about your business and perceive it’s value?

November 15, 2012
Do customers know about your business and perceive it’s value?

Flashback: early revelations “I grew up in a small business in Culpeper, Virginia. I was a lucky young woman who was free to observe and learn in the store. Being dependent on the store’s survival made it the center of our family life for a time, which was a good lesson for this lady.  I [...]

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